Luxury Dynamics
This chapter presents the luxury sector and how luxury brands can be managed in a modern, critical way. It explains all you need to know to understand what is different about the luxury sector, including key concepts like value and value creation.
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NEW LUXURY MANAGEMENT Creating and Managing Sustainable Value Across the Organization
Edited by
E m m a n ue lle R i ga ud -Lacr esse Fa br i zi o M a r i a Pi n i
Series editors: Paurav Shukla & Jaywant Singh
Palgrave Advances in Luxury
Series Editors Paurav Shukla Department of Economics Glasgow Caledonian University London, UK Jaywant Singh Kingston Business School Kingston University Kingston Upon Thames, UK
Aim of the Series The field of luxury studies increasingly encompasses a variety of perspectives not just limited to marketing and brand management. In recent times, a host of novel and topical issues on luxury such as sustainability, counterfeiting, emulation and consumption trends have gained prominence which draw on the fields of entrepreneurship, sociology, psychology and operations. Examining international trends from China, Asia, Europe, North America and the MENA region, Palgrave Advances in Luxury is the first series dedicated to this complex issue. Including multiple perspectives whilst being very much grounded in business, its aim is to offer an integrated picture of the management environment in which luxury operates. It explores the newer debates relating to luxury consumption such as the signals used in expressing luxury, the socially divisive nature of luxury and the socio-economic segmentation that it brings. Filling a significant gap in our knowledge of this field, the series will help readers comprehend the significant management challenges unique to this construct. More information about this series at http://www.springer.com/series/15396
Emmanuelle Rigaud-Lacresse • Fabrizio Maria Pini Editors
New Luxury Management Creating and Managing Sustainable Value Across the Organization
Editors Emmanuelle Rigaud-Lacresse NEOMA Business School i3-CRG École polytechnique, CNRS, Université Paris - Saclay Paris, France
Fabrizio Maria Pini MIP, Politecnico di Milano Milan, Italy
Palgrave Advances in Luxury ISBN 978-3-319-41726-4 ISBN 978-3-319-41727-1 (eBook) DOI 10.1007/978-3-319-41727-1 Library of Congress Control Number: 2016957714 © The Editor(s) (if applicable) and the Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate
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