Luxury Sales Force Management Strategies for Winning Over Your Brand
The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or oth
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10.1057/9781137347442 - Luxury Sales Force Management, Michaela Merk
Copyright material from www.palgraveconnect.com - licensed to Bibliotheque de l'Universite Laval - PalgraveConnect - 2015-10-28
Luxury Sales Force Management
10.1057/9781137347442 - Luxury Sales Force Management, Michaela Merk
Copyright material from www.palgraveconnect.com - licensed to Bibliotheque de l'Universite Laval - PalgraveConnect - 2015-10-28
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Strategies for Winning Over Your Brand Ambassadors
Michaela Merk
10.1057/9781137347442 - Luxury Sales Force Management, Michaela Merk
Copyright material from www.palgraveconnect.com - licensed to Bibliotheque de l'Universite Laval - PalgraveConnect - 2015-10-28
Luxury Sales Force Management
© Michaela Merk 2014
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted her right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2014 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–1–137–34743–5 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Typeset by MPS Limited, Chennai, India.
10.1057/9781137347442 - Luxury Sales Force Management, Michaela Merk
Copyright material from www.palgraveconnect.com - licensed to Bibliotheque de l'Universite Laval - PalgraveConnect - 2015-10-28
All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
List of Tables, Figures and Illustrations Foreword Key contributors to this book Acknowledgments Author’s Note
Introduction: Strengthening the Relationship between the Sales Force and their Brand is a Must, Not a Choice! 1 What Salespeople Feel in their Hearts: The Sales Force–Brand Relationship
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