Management Andragogics 2 Zurich Living Case
At a time when managers often provide fodder for unseemly headlines, and some are even compared unflatteringly with locusts, today’s business leaders are called upon as never before to demonstrate the moral justification for their activities, and to ensur
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Albert Stähli
Management Andragogics 2 Zurich Living Case With 12 Figures
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Dr. Albert Stähli GSBA Zurich Schützengasse 4 8001 Zurich Switzerland E-mail: [email protected]
Parts of the book were originally published in German in Stähli “Europäische Lösung: Genetisch wachsende Fallstudie. Management-Andragogik Band 2”, McGraw-Hill, 1992
Cataloging-in-Publication Data Library of Congress Control Number: 2005932564
ISBN-10 3-540-28973-9 Springer Berlin Heidelberg New York ISBN-13 978-3-540-28973-9 Springer Berlin Heidelberg New York This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer is a part of Springer Science+Business Media springeronline.com © Springer-Verlag Berlin Heidelberg 2006 Printed in Germany The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: Erich Kirchner Production: Helmut Petri Printing: Strauss Offsetdruck SPIN 10926369
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Foreword
At a time when managers often provide fodder for unseemly headlines, and some are even compared unflatteringly with locusts, today’s business leaders are called upon as never before to demonstrate the moral justification for their activities, and to ensure that it is understood by all the key stakeholders of a company. What is required is nothing less than a management renaissance, based on a thoroughgoing concept of corporate leadership; there is no less a need for decision makers who hold themselves to the highest standards, with a positive perception of their function as agents of dissemination, and who are committed to the good not only of “their” firm, but also of society in general. Particularly in today’s environment of significant movements of goods, the highest priority is accorded to the social and labor policy elements of company management. For its part, the State must create advantageous framework conditions and promote the willingness to accept risk that is fundamental to the entrepreneurial spirit. A social, constitutional state with a liberal social structure has always been and remains the prime concern of democratically spirited forces everywhere. When managers live up to the expectations with which they are entrusted, they lend the social market economy – often misunderstood and sometimes even misused – a new luster. This in turn f
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