Management of an Alliance Network in Practice
In times of crisis, many firms decide to implement cooperative strategies, e.g., by entering into a classic bilateral alliance or by participation in a network. Such a decision was taken by the RAPZ’s Management Board, a medium size engineering company. I
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Włodzimierz Sroka Štefan Hittmár •
Management of Alliance Networks Formation, Functionality, and Post Operational Strategies
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Włodzimierz Sroka Department of Management Academy of Business in Dabrowa Gornicza Dabrowa Gornicza Poland
ISSN 2191-5482 ISBN 978-3-642-34245-5 DOI 10.1007/978-3-642-34246-2
Štefan Hittmár Department of Management Theories University of Zilina Zilina Slovakia
ISSN 2191-5490 (electronic) ISBN 978-3-642-34246-2 (eBook)
Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2012954853 The Author(s) 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science?Business Media (www.springer.com)
Foreword
Alliance networks are increasingly important strategic weapons available to firms in their attempts to gain competitive advantages. Therefore, the management of alliance networks should occupy a preeminent position on the agenda of both academics and practitioners in the strategy field. Our knowledge of alliance network management is still underdeveloped, however, and research efforts that shed light on them are particularly welcomed. Sroka and Hittmar contribute in such a direction with their book that, while building on the extant scholarly literature on strategic alliances and interorga
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