Economics and Management of Networks Franchising, Strategic Alliance

The design and management of networks have become very important research topics in the field of organizational economics and management in the last decade. First, the book emphasizes research in economics and management of networks as a theory-driven fie

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Contributions to Management Science www.springer.com/series/1505 WHU Koblenz – Otto Beisheim Graduate School of Management (Ed.) Structure and Dynamics of the German Mittelstand 1999. ISBN 978-3-7908-1165-0

J. Windsperger/G. Cliquet/ G. Hendrikse/M. Tuunanen (Eds.) Economics and Management of Franchising Networks 2004. ISBN 978-3-7908-0202-3

A. Scholl Balancing and Sequencing of Assembly Lines 1999. ISBN 978-3-7908-1180-3

K. Jennewein Intellectual Property Management 2004. ISBN 978-3-7908-0280-1

E. Canestrelli (Ed.) Current Topics in Quantitative Finance 1999. ISBN 978-3-7908-1231-2 W. Bühler/H. Hax/R. Schmidt (Eds.) Empirical Research on the German Capital Market 1999. ISBN 978-3-7908-1193-3

M. J. Thannhuber The Intelligent Enterprise 2005. ISBN 978-3-7908-1555-9 C. Clarke Automotive Production Systems and Standardisation 2005. ISBN 978-3-7908-1578-8

M. Bonilla/T. Casasus/R. Sala (Eds.) Financial Modelling 2000. ISBN 978-3-7908-1282-4

M. Lütke Entrup Advanced Planning in Fresh Food Industries 2005. ISBN 978-3-7908-1592-4

S. Sulzmaier Consumer-Oriented Business Design 2001. ISBN 978-3-7908-1366-1

U. M. Löwer Interorganisational Standards 2006. ISBN 978-3-7908-1653-2

C. Zopounidis (Ed.) New Trends in Banking Management 2002. ISBN 978-3-7908-1488-0

G. Reepmeyer Risk-sharing in the Pharmaceutical Industry 2006. ISBN 978-3-7908-1667-9

U. Dorndorf Project Scheduling with Time Windows 2002. ISBN 978-3-7908-1516-0 B. Rapp/P. Jackson (Eds.) Organisation and Work Beyond 2000 2003. ISBN 978-3-7908-1528-3 M. Grossmann Entrepreneurship in Biotechnology 2003. ISBN 978-3-7908-0033-3 H. M. Arnold Technology Shocks 2003. ISBN 978-3-7908-0051-7 T. Ihde Dynamic Alliance Auctions 2004. ISBN 978-3-7908-0098-2

E. Kasper Internal Research & Development Markets 2006. ISBN 978-3-7908-1728-7 L. Coleman Why Managers and Companies Take Risks 2006. ISBN 978-3-7908-1695-2 M. A. Bader Intellectual Property Management in R&D Collaborations 2006. ISBN 978-3-7908-1702-7 David L. Cahill Costumer Loyalty in Third Party Logistics Relationships 2007. ISBN 978-3-7908-1903-8

Gérard Cliquet · George Hendrikse Mika Tuunanen · Josef Windsperger (Editors)

Economics and Management of Networks Franchising, Strategic Alliances, and Cooperatives

With 38 Figures and 81 Tables

Physica-Verlag A Springer Company

Series Editors Werner A. Müller Martina Bihn

Editors Prof. Dr. Gérard Cliquet IGR-IAE University of Rennes 1 11 rue J. Macé CS 70803 35708 Rennes, Cedex 7 France [email protected]

Prof. Dr. George Hendrikse Chair Economics of Organization RSM Erasmus University Burg.Oudlaan 50, Room T8-56 3062 PA Rotterdam The Netherlands [email protected]

Dr. Mika Tuunanen Faculty of Business and Information Technology Department of Business and Management University of Kuopio Mikrokatu 1F 70211 Kuopio Finland mika.tuunanen@uku.fi

Prof. Dr. Josef Windsperger Center of Business Studies University of Vienna Brünner Str. 72 1210 Vienna Austria [email protected]

Funding from the Austrian Ministry for Education, Science and Cul