Mastering Disruption and Innovation in Product Management Connecting
This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on How to surf on the waves of innovation and the principle of “form follows functio
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Christoph Fuchs Franziska J. Golenhofen
Mastering Disruption and Innovation in Product Management Connecting the Dots
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Christoph Fuchs • Franziska J. Golenhofen
Mastering Disruption and Innovation in Product Management Connecting the Dots
Christoph Fuchs Corporate Development Consulting Siemens AG Munich, Germany
Franziska J. Golenhofen Corporate Development Consulting Siemens AG Munich, Germany
This work was supported by Siemens AG and reflects personal learnings gained throughout 20 years of working experience in the fields of innovation and product management in many business areas at Siemens. Any opinions, findings, conclusions or recommendations are those of the authors, and do not necessarily reflect the views of Siemens. ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-319-93511-9 ISBN 978-3-319-93512-6 (eBook) https://doi.org/10.1007/978-3-319-93512-6 Library of Congress Control Number: 2018948190 # Springer International Publishing AG, part of Springer Nature 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
The first two decades of the twenty-first century have seen an unprecedented rate of change in our lives, in our economies and in our societies around the world. We are continuously connected to each other via the Internet whose total traffic has increased exponentially from 84 Petabytes per month in 2000 to 96,000 Petabytes per month in 2016, an increase of more than three orders of magnitude. China has become a dominant market and producer at the global scale. A new middle class has risen in Asia and th
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