Management of Innovation and Product Development Integrating Busines
Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in
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Management of Innovation and Product Development Integrating Business and Technological Perspectives
Management of Innovation and Product Development
Marco Cantamessa Francesca Montagna •
Management of Innovation and Product Development Integrating Business and Technological Perspectives
123
Marco Cantamessa Politecnico di Torino Torino Italy
ISBN 978-1-4471-6722-8 DOI 10.1007/978-1-4471-6723-5
Francesca Montagna Politecnico di Torino Torino Italy
ISBN 978-1-4471-6723-5
(eBook)
Library of Congress Control Number: 2015942814 Springer London Heidelberg New York Dordrecht © Springer-Verlag London 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer-Verlag London Ltd. is part of Springer Science+Business Media (www.springer.com)
Preface
What is innovation? Everyone nowadays seems to be talking about this subject. Managers, politicians, journalists, all look to innovation as either a cure-all way to solve problems in society and in the economy or—in other instances—as a threat for the future. On the one side, the popularity of the topic is comforting for those who are engaged in studying the topic or developing it. On the other, it raises the challenge of making sure that innovation is rigorously discussed and professionally managed, instead of using common sense and simplistic reasoning, as it often happens. The purpose of this book is to provide students, researchers, managers, and entrepreneurs with a strong and well-founded understanding of this engaging and fascinating discipline. Specifically, it has the aim of enabling them to understand the dynamics and impact of innovation in an industry, to analyze and define an innovation strategy for a given company, and finally, to manage the development process for new products and services. Having chosen to cover the spectrum of activities that go from innovation strategy to the design and development of products and services is a characterizing feature of this text. Most other textbooks
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