Measuring Country Image Theory, Method, and Effects
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is opera
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Measuring Country Image Theory, Method, and Effects
Measuring Country Image
Alexander Buhmann
Measuring Country Image Theory, Method, and Effects
Alexander Buhmann Oslo, Norway Dissertation University of Fribourg, Switzerland, 2015 (original title: “The constitution and effects of country images: theory and measurement of a central target construct in international public relations and public diplomacy”), published by Springer Fachmedien Wiesbaden in 2016.
ISBN 978-3-658-15406-6 ISBN 978-3-658-15407-3 (eBook) DOI 10.1007/978-3-658-15407-3 Library of Congress Control Number: 2016949562 Springer VS © Springer Fachmedien Wiesbaden 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer VS imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH The registered company address is: Abraham-Lincoln-Strasse 46, 65189 Wiesbaden, Germany
Contents
List of tables ........................................................................................................ 9 List of figures .................................................................................................... 11 Acknowledgements ........................................................................................... 13 Short summary.................................................................................................. 15 1
Introduction............................................................................................... 17 1.1 The country image as a target construct in IPR and PD research ....... 17 1.2 Desiderata: researching the constitution and effects of country images ................................................................................................. 19 1.2.1 Desiderata in theory .................................................................. 19 1.2.2 Desiderata in measures ............................................................. 20 1.2.3 Desiderata in methods .........
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