Media and Metamedia Management
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, p
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Francisco Campos Freire Xosé Rúas Araújo Valentín Alejandro Martínez Fernández Xosé López García Editors
Media and Metamedia Management
Advances in Intelligent Systems and Computing Volume 503
Series editor Janusz Kacprzyk, Polish Academy of Sciences, Warsaw, Poland e-mail: [email protected]
About this Series The series “Advances in Intelligent Systems and Computing” contains publications on theory, applications, and design methods of Intelligent Systems and Intelligent Computing. Virtually all disciplines such as engineering, natural sciences, computer and information science, ICT, economics, business, e-commerce, environment, healthcare, life science are covered. The list of topics spans all the areas of modern intelligent systems and computing. The publications within “Advances in Intelligent Systems and Computing” are primarily textbooks and proceedings of important conferences, symposia and congresses. They cover significant recent developments in the field, both of a foundational and applicable character. An important characteristic feature of the series is the short publication time and world-wide distribution. This permits a rapid and broad dissemination of research results.
Advisory Board Chairman Nikhil R. Pal, Indian Statistical Institute, Kolkata, India e-mail: [email protected] Members Rafael Bello, Universidad Central “Marta Abreu” de Las Villas, Santa Clara, Cuba e-mail: [email protected] Emilio S. Corchado, University of Salamanca, Salamanca, Spain e-mail: [email protected] Hani Hagras, University of Essex, Colchester, UK e-mail: [email protected] László T. Kóczy, Széchenyi István University, Győr, Hungary e-mail: [email protected] Vladik Kreinovich, University of Texas at El Paso, El Paso, USA e-mail: [email protected] Chin-Teng Lin, National Chiao Tung University, Hsinchu, Taiwan e-mail: [email protected] Jie Lu, University of Technology, Sydney, Australia e-mail: [email protected] Patricia Melin, Tijuana Institute of Technology, Tijuana, Mexico e-mail: [email protected] Nadia Nedjah, State University of Rio de Janeiro, Rio de Janeiro, Brazil e-mail: [email protected] Ngoc Thanh Nguyen, Wroclaw University of Technology, Wroclaw, Poland e-mail: [email protected] Jun Wang, The Chinese University of Hong Kong, Shatin, Hong Kong e-mail: [email protected]
More information about this series at http://www.springer.com/series/11156
Francisco Campos Freire Xosé Rúas Araújo Valentín Alejandro Martínez Fernández Xosé López García •
Editors
Media and Metamedia Management
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Editors Francisco Campos Freire Faculty of Communication Sciences University of Santiago de Compostela Santiago de Compostela Spain Xosé Rúas Araújo Faculty of Social and Communication Sciences Universidad de Vigo Pontevedra Spain
Valentín Alejandro Martínez Fernández Faculty of Communication Science University of A Coruña A Coruña Spain Xosé López García Faculty of Communication Sciences University of Santiago de Compostela Santiago de Compostela Spain
ISSN 2194-5357 ISSN 2194-5365 (electronic) Adva
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