Meta-Luxury Brands and the Culture of Excellence
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at th
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Brands and the Culture of Excellence
Manfredi Ricca and Rebecca Robins
10.1057/9781137005663 - Meta-Luxury, Manfredi Ricca and Rebecca Robins
Copyright material from www.palgraveconnect.com - licensed to Deakin University Library - PalgraveConnect - 2015-10-28
Meta-Luxury
Copyright material from www.palgraveconnect.com - licensed to Deakin University Library - PalgraveConnect - 2015-10-28
Meta-luxury
10.1057/9781137005663 - Meta-Luxury, Manfredi Ricca and Rebecca Robins
Copyright material from www.palgraveconnect.com - licensed to Deakin University Library - PalgraveConnect - 2015-10-28
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10.1057/9781137005663 - Meta-Luxury, Manfredi Ricca and Rebecca Robins
Brands and the Culture of Excellence
Manfredi Ricca Rebecca Robins
10.1057/9781137005663 - Meta-Luxury, Manfredi Ricca and Rebecca Robins
Copyright material from www.palgraveconnect.com - licensed to Deakin University Library - PalgraveConnect - 2015-10-28
Meta-luxury
© Manfredi Ricca & Rebecca Robins 2012 Foreword © Jez Frampton 2012
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saff ron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2012 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries ISBN-13: 978-0-230-29357-1 Th is book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available f
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