Modeling Markets Analyzing Marketing Phenomena and Improving Marketi
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changin
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Peter S.H. Leeflang Jaap E. Wieringa Tammo H.A. Bijmolt Koen H. Pauwels
Modeling Markets
Analyzing Marketing Phenomena and Improving Marketing Decision Making
International Series in Quantitative Marketing Series Editor Jehoshua Eliashberg The Wharton School University of Pennsylvania Philadelphia, PA, USA
More information about this series at http://www.springer.com/series/6164
Peter S.H. Leeflang • Jaap E. Wieringa Tammo H.A. Bijmolt • Koen H. Pauwels
Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making
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Peter S.H. Leeflang Department of Marketing University of Groningen Groningen, The Netherlands Aston Business School Birmingham UK University of St. Gallen Switzerland
Jaap E. Wieringa Department of Marketing University of Groningen Groningen, The Netherlands Koen H. Pauwels Department of Marketing Özye˘gin University Istanbul, Turkey
Tammo H.A. Bijmolt Department of Marketing University of Groningen Groningen, The Netherlands
ISSN 0923-6716 ISSN 2199-1057 (electronic) ISBN 978-1-4939-2085-3 ISBN 978-1-4939-2086-0 (eBook) DOI 10.1007/978-1-4939-2086-0 Springer New York Heidelberg Dordrecht London Library of Congress Control Number: 2014950059 © Springer Science+Business Media New York 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business M
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