Music Video Dissemination
This chapter examines music video dissemination. Through an initial discussion of Passenger’s video for his song ‘Let her go’ (2012), a video that has a YouTube viewership in the billions and as such is an outlier in the field, this chapter examines YouTu
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Guy Morrow
Designing the Music Business Design Culture, Music Video and Virtual Reality
Music Business Research Series Editors Peter Tschmuck, Institute of Culture Management and Culture Sciences, University of Music and Performing Arts, Vienna, Austria Dennis Collopy, School of Creative Arts, University of Hertfordshire, Hatfield, Herts, UK Beate Flath, Department of Art, Universität Paderborn, Paderborn, Germany Guy Morrow, School of Culture and Communication, University of Melbourne, Melbourne, VIC, Australia Sarita Stewart, Mike Curb College of Entertainment & Music Business, Belmont University, Nashville, TN, USA Carsten Winter, Department of Journalism and Communication Research, Hanover University of Music, Drama and Media, Hanover, Germany
Music business research is a new multidisciplinary field that puts a number of different analytical approaches into mutual dialogue. It is located at the intersection of economic, artistic, musical, cultural, social, legal, and technological understandings of this cultural industry and it aims to generate a better understanding of the creation, distribution and consumption of music as a cultural good. As a field it is therefore characterised by methodological diversity and involves linking academic research with music business practices. The book series welcomes monographs and edited volumes that feature groundbreaking research into this dynamic and exciting field.
More information about this series at http://www.springer.com/series/15800
Guy Morrow
Designing the Music Business Design Culture, Music Video and Virtual Reality
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Guy Morrow School of Culture and Communication University of Melbourne Melbourne, VIC, Australia
ISSN 2522-0829 ISSN 2522-0837 (electronic) Music Business Research ISBN 978-3-030-48113-1 ISBN 978-3-030-48114-8 (eBook) https://doi.org/10.1007/978-3-030-48114-8 © Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictio
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