National Brands and Private Labels in Retailing First International
The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues.The three-day event ai
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Juan Carlos Gázquez-Abad Francisco J. Martínez-López Irene Esteban-Millat Juan Antonio Mondéjar-Jiménez Editors
National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014
Springer Proceedings in Business and Economics
For further volumes: http://www.springer.com/series/11960
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Juan Carlos Ga´zquez-Abad • Francisco J. Martı´nez-Lo´pez • Irene Esteban-Millat • Juan Antonio Monde´jar-Jime´nez Editors
National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014
Editors Juan Carlos Ga´zquez-Abad Department of Economy and Business University of Almeria Faculty of Business and Economics Almeria, Spain
Irene Esteban-Millat Estudios de Economı´a y Empresa Open University of Catalonia Barcelona, Spain
Francisco J. Martı´nez-Lo´pez Department Business Administration University of Granada Business School Granada, Spain and Marketing Group Open University of Catalonia Barcelona, Spain
Juan Antonio Monde´jar-Jime´nez Facultad de Ciencias Sociales Universidad Castilla la Mancha Cuenca, Spain
ISSN 2198-7246 ISSN 2198-7254 (electronic) ISBN 978-3-319-07193-0 ISBN 978-3-319-07194-7 (eBook) DOI 10.1007/978-3-319-07194-7 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2014942262 © Springer International Publishing Switzerland 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, expr
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