Neostrategic Management An International Perspective on Trends and C
Contemporary research in strategic management, with an emphasis on different tools and skills created by scholars in the field, is evident throughout Neostrategic Management. This book is specially designed to accommodate the needs of strategy studen
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Ivona Vrdoljak Raguž Najla Podrug Lara Jelenc Editors
Neostrategic Management An International Perspective on Trends and Challenges
Contributions to Management Science
More information about this series at http://www.springer.com/series/1505
Ivona Vrdoljak Raguzˇ • Najla Podrug • Lara Jelenc Editors
Neostrategic Management An International Perspective on Trends and Challenges
Editors Ivona Vrdoljak Raguzˇ Economics and Business Economics University of Dubrovnik Dubrovnik Croatia
Najla Podrug Faculty of Economics and Business University of Zagreb Zagreb Croatia
Lara Jelenc Faculty of Economics University of Rijeka Rijeka Croatia
ISSN 1431-1941 ISSN 2197-716X (electronic) Contributions to Management Science ISBN 978-3-319-18184-4 ISBN 978-3-319-18185-1 (eBook) DOI 10.1007/978-3-319-18185-1 Library of Congress Control Number: 2015942708 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Preface
The end of twentieth and the beginning of twenty-first century have brought new challenges for the enterprises: rapidly changing and turbulent environment, knowledge-driven and innovative global economy, networking, and new technologies. In such an environment, strategic management needs some new strategic approaches, perspectives, and paradigms. Enterprises can no longer rely only on regional development, but they have to globalize if they want to optimize their profitability. This book analyzes some new challenges of the twenty-first century and also suggests how to survive and prosper at the global market environment. The focus of the authors is devoted to these new challenges such as structural dynamics of interfirm knowledge networks, strategic networking in hospitality industry, strategic thinking, innovation of strategy, strategy
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