North American Perspectives on the Development of Public Relations O
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framewo
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NORTH AMERICAN PERSPECTIVES ON THE DEVELOPMENT OF PUBLIC RELATIONS Other Voices Edited by
Tom Watson
National Perspectives on the Development of Public Relations
Series Editor Tom Watson Faculty of Media & Communication Bournemouth University Poole, UK
Aims of the Series The history of public relations has long been presented in a corporatist framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic worldwide view of the history of public relations freed from this influence. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.
More information about this series at http://www.springer.com/series/14757
Tom Watson Editor
North American Perspectives on the Development of Public Relations Other Voices
Editor Tom Watson Faculty of Media & Communication Bournemouth University Poole, UK
National Perspectives on the Development of Public Relations ISBN 978-1-349-95043-0 ISBN 978-1-349-95044-7 DOI 10.1057/978-1-349-95044-7
(eBook)
Library of Congress Control Number: 2016946972 © The Editor(s) (if applicable) and The Author(s) 2017 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect
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