Western European Perspectives on the Development of Public Relations: Other Voices

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional group

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DOI: 10.1057/9781137427519.0001

10.1057/9781137427519 - Western European Perspectives on the Development of Public Relations, Edited by Tom Watson

Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18

Western European Perspectives on the Development of Public Relations

National Perspectives on the Development of Public Relations

The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history and aids formation of new historiographical and theoretical approaches. Titles include: Tom Watson (editor) Western European Perspectives on the Development of Public Relations Other Voices Tom Watson (editor) LATIN AMERICAN and CARIBBEAN Perspectives on the Development of Public Relations Other Voices Tom Watson (editor) Middle Eastern and African Perspectives on the Development of Public Relations Other Voices Tom Watson (editor) Eastern European Perspectives on the Development of Public Relations Other Voices Tom Watson (editor) asian Perspectives on the Development of Public Relations Other Voices National Perspectives on the Development of Public Relations Series Standing Order ISBN 978–1–137–39811–6 hardback (outside North America only) You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and the ISBN quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England.

DOI: 10.1057/9781137427519.0001

10.1057/9781137427519 - Western European Perspectives on the Development of Public Relations, Edited by Tom Watson

Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18

Series Editor: Tom Watson, Professor of Public Relations, The Media School ­ Bournemouth University, UK

Edited by

Tom Watson

Professor of Public Relations, Faculty of Media & Communication, Bourn