Nudging in Management Accounting Assessment of the Relevance of
Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applicatio
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Nudging in Management Accounting Assessment of the Relevance of Nudging in the Corporate Context
BestMasters
Mit „BestMasters“ zeichnet Springer die besten Masterarbeiten aus, die an renom mierten Hochschulen in Deutschland, Österreich und der Schweiz entstanden sind. Die mit Höchstnote ausgezeichneten Arbeiten wurden durch Gutachter zur Veröf fentlichung empfohlen und behandeln aktuelle Themen aus unterschiedlichen Fachgebieten der Naturwissenschaften, Psychologie, Technik und Wirtschaftswis senschaften. Die Reihe wendet sich an Praktiker und Wissenschaftler gleicherma ßen und soll insbesondere auch Nachwuchswissenschaftlern Orientierung geben. Springer awards “BestMasters” to the best master’s theses which have been com pleted at renowned Universities in Germany, Austria, and Switzerland. The studies received highest marks and were recommended for publication by supervisors. They address current issues from various fields of research in natural sciences, psychology, technology, and economics. The series addresses practitioners as well as scientists and, in particular, offers guidance for early stage researchers.
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Susanne Rauscher · Annika Zielke
Nudging in Management Accounting Assessment of the Relevance of Nudging in the Corporate Context
Susanne Rauscher Düsseldorf, Germany
Annika Zielke Frankfurt am Main, Germany
Diese Masterarbeit entstand mit Unterstützung von Herrn Prof. Dr. Carsten Homburg, Seminar für ABWL & Controlling an der Universität zu Köln und unserem Betreuer, Herrn M. Sc. André Hoppe.
ISSN 2625-3577 ISSN 2625-3615 (electronic) BestMasters ISBN 978-3-658-28016-1 ISBN 978-3-658-28017-8 (eBook) https://doi.org/10.1007/9783658280178 Springer Gabler © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional
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