Open Innovation through Strategic Alliances Approaches for Product,

Open Innovation through Strategic Alliances demonstrates the vital role and applications of strategic alliances between firms and research organizations in creating and applying knowledge for the development of new products, technologies, or business mode

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Open Innovation through Strategic Alliances Approaches for Product, Technology, and Business Model Creation

Edited by Refik Culpan

open innovation through strategic alliances Copyright © Refik Culpan, 2014 All rights reserved. Softcover reprint of the hardcover 1st edition 2014 ISBN 978-1-137-39855-0

First published in 2014 by PALGRAVE MACMILLAN® in the United States—a division of St.Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-48542-0

ISBN 978-1-137-39450-7 (eBook)

DOI 10.1057/9781137394507

Library of Congress Cataloging-in-Publication Data Open innovation through strategic alliances : approaches for product, technology, and business model creation / edited by Refik Culpan. pages cm Includes bibliographical references and index. ISBN 978-1-137-39855-0 (hardback) 1. Strategic alliances (Business) 2. Business networks. 3. International business enterprises—Technological innovations. I. Culpan, Refik, editor of compilation. HD69.S8O64 2014 658’.044—dc23 2014011637 A catalogue record of the book is available from the British Library. Design by Amnet. First edition: September 2014 10 9 8 7 6 5 4 3 2 1

To my life partner and colleague, Oya, and my children, Burcu Culpan Scherr and Alpay Culpan.

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Contents

Notes on Contributors Foreword 1

Open Innovation: Learning from Alliance Research Joel West

2

Open Innovation Business Models and the Role of Interfirm Partnerships Refik Culpan

3

4

5

Open Innovation through R&D Partnerships: Implementation Challenges and Routes to Success Nadine Roijakkers, John Bell, Jaco Fok, and Wim Vanhaverbeke

ix xix 1

17

41

Relational Drivers of Open Innovation Alliances in Biochemistry Emiel F. M. Wubben, Andre van Meijeren, and Vincent Blok

59

Open Innovation and Internationalization Behavior: The Case of Spanish Firms Ana M. Moreno-Menéndez and Jose C. Casillas

85

6

Accessing Innovation in Supply Chains Richard R. Young

7

Genesis and Evolution of the Xerox-P&G Co-innovation Partnership: Lessons Learned Robert DeFillippi, Colette Dumas, and Sushil Bhatia

121

The Role of Open Innovation in Business-University R&D Collaborations Ravi Chinta and Refik Culpan

145

8

9

The Big Data Lever for Strategic Alliances Mariann Jelinek, Steve Barr, Paul Mugge, and Richard Kouri

107

167

viii

10

11

12



Contents

Open Innovation and KIBS Start-Ups: Technology- and Market-Based Alliance Portfolio Configurations Brian V. Tjemkes, Eduard H. de Pinéda, Marc D. Bahlmann, Ard-Pieter