Open Innovation
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Observation ▶ Strategic Scanning of SME
Online Corporate Social Networking Jordi Paniagua1 and Pawel Korzynski2,3 1 Faculty of Economics and Business, Catholic Universtiy of Valencia San Vicente Mártir, Valencia, Spain 2 Department of Human Resources, Kozminski University, Warszawa, Poland 3 Harvard University, Cambridge, MA, USA
Synonyms Corporate networking; Corporate online communities; Corporate social media; Enterprise social networking; Online professional networking; Professional e-WOM; Professional networking platforms; Professional online communities; Professional social media.
Introduction Online corporate social networking is an online activity focused on building corporate or professional relationship among organizational members.
It may occur inside the organization and then it takes place on internal networking platforms which are dedicated to users working in this organization, or it could be related to online actions undertaken on external networking platforms by users working for different organizations in order to create, maintain, or develop business or career-oriented ties.
Key Concepts and Definition of Terms Early studies on online networking were related to social networks based on computer-mediated communication such as email or computerized conferencing (Garton et al. 1997). Wellman et al. (1996) argued that when computer networks link different individuals, they become social networks that are basis for virtual communities and telework. Soon after the rise of Web 2.0 model that assumes content creation and edition by all Internet users in a collaborative fashion, the term of social media was introduced. Social media are platforms based on technological and ideological foundations of Web 2.0 (Kaplan and Haenlein 2010). The term of social media was quickly adopted by marketing researchers who developed a number of studies on consumer-to-consumer communication and consumer engagement. Some marketing scholars decided to study the phenomena electronic word-of-mouth (eWOM) defined as any statement made online and available to a broader audience by past, current, or potential consumers about a product or company (Hennig-Thurau et al. 2004).
© Springer Nature Switzerland AG 2020 E. G. Carayannis (ed.), Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship, https://doi.org/10.1007/978-3-319-15347-6
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Computing science scholars popularized the term of online social networks (OSNs) through publications in conference proceedings. They often analyzed big data sets in orders to study OSNs’ properties or users’ behaviors and deliver some implications for the design of social network-based platforms. The term OSNs was quickly adopted by other journals specializing in business, psychology, and marketing. Management and organization researchers provided the term of online communities defined as groups of individuals who collaborate in ways that bring some advantages to them personally, while also contributing to the community as whole. Information system scholars applied also the
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