Optimal Pricing Policy Under Multi-Period Setting with Strategic Consumers
Multi-period selling strategy is generally implemented by retailers to stimulate sales through better targeting different segments of the consumer population. In this study, we develop a multi-period model formwork to explore how the retailer could maximi
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Xiang Li Xiaofeng Xu Editors
Proceedings of the Seventh International Forum on Decision Sciences
Uncertainty and Operations Research Editor-in-Chief Xiang Li, Beijing University of Chemical Technology, Beijing, China Series Editor Xiaofeng Xu, Economics and Management School, China University of Petroleum, Qingdao, Shandong, China
Decision analysis based on uncertain data is natural in many real-world applications, and sometimes such an analysis is inevitable. In the past years, researchers have proposed many efficient operations research models and methods, which have been widely applied to real-life problems, such as finance, management, manufacturing, supply chain, transportation, among others. This book series aims to provide a global forum for advancing the analysis, understanding, development, and practice of uncertainty theory and operations research for solving economic, engineering, management, and social problems.
More information about this series at http://www.springer.com/series/11709
Xiang Li • Xiaofeng Xu Editors
Proceedings of the Seventh International Forum on Decision Sciences
Editors Xiang Li School of Economics and Management Beijing University of Chemical Technology Beijing, China
Xiaofeng Xu College of Economics & Management China University of Petroleum Qingdao, Shandong, China
ISSN 2195-996X ISSN 2195-9978 (electronic) Uncertainty and Operations Research ISBN 978-981-15-5719-4 ISBN 978-981-15-5720-0 (eBook) https://doi.org/10.1007/978-981-15-5720-0 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Singapore Pte Ltd. 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721,
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