Oscar Buzz and the Influence of Word of Mouth on Movie Success
This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disrupt
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Oscar Buzz and the Influence of Word of Mouth on Movie Success
Owen Eagan
Oscar Buzz and the Influence of Word of Mouth on Movie Success
Owen Eagan Department of Communication Studies Emerson College Boston, MA, USA
ISBN 978-3-030-41179-4 ISBN 978-3-030-41180-0 (eBook) https://doi.org/10.1007/978-3-030-41180-0 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Like many people, I love going to the movies. When I was young, going to the movies was a special occasion. I still think it is but it was a more unique experience in the 1970s since entertainment options were more limited. Cable television was not widely available and most television programming was provided by the three major networks. The 1970s had many popular television shows such as M*A*S*H, All in the Family, Happy Days and The Jeffersons but shows for kids were generally reserved for Saturday morning and mostly consisted of cartoons. I loved some of those shows including The Bugs Bunny Show, especially since we had to wait a week to watch them. That said, the limited programming that was available had its benefits. As kids, during the week we spent most of our time outside playing in the neighborhood usually until dinner and then after dinner until the streetlights came on. This was before the widespread use of VCRs. Therefore, once a movie was shown in a movie theater, it could be the last time you saw it unless it was later shown on television or rereleased in theaters. As a result, the experience of going to the movies at that time was something that you anticipated
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