Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis
This chapter consolidates all insights from the previous chapters and moves the investigation to the empirical level. Based on expert interviews of managers from multinational pharmaceutical companies the business model approach to the BoP segment taken i
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Philipp von Carlowitz
Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies 123
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Philipp von Carlowitz
Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies
Philipp von Carlowitz ESB Business School Reutlingen University Reutlingen, Germany
ISSN 2191-5482 ISSN 2191-5490 (electronic) SpringerBriefs in Business ISBN 978-3-030-59067-3 ISBN 978-3-030-59068-0 (eBook) https://doi.org/10.1007/978-3-030-59068-0 © The Author(s) 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 633
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