Plan to Turn Your Company Around in 90 Days HOW TO RESTORE POSITIVE

More than half of all businesses in the U.S. don’t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses get into trouble? A hundred different ways. Poor cash flow, undercapitalization, lax financial controls, poor

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Contents About the Author����������������������������������������������������������������������������������� ix Acknowledgments����������������������������������������������������������������������������������� xi Introduction������������������������������������������������������������������������������������������� xiii

Part I:

Managing and Preserving Cash Flow �������������� 1

Chapter 1:

How to Manage Cash Flow Better ����������������������������������3

Chapter 2:

How to Manage Accounts Payables Better�������������������� 21

Chapter 3:

How to Manage Accounts Receivables Better�������������� 31

Part II:

Improving Operations Management ������������ 41

Chapter 4:

How to Manage Employee Productivity Better������������ 43

Chapter 5: How to Manage Technology, Facilities, and Manufacturing Better���������������������������������������������� 63 Chapter 6:

How to Manage Process Flows Better �������������������������� 77

Part III:

Increasing Marketing and Sales Efficiency ���� 95

Chapter 7: How to Understand Your Customers, Competitors, and Key Trends Better ���������������������������� 97 Chapter 8: How to Develop a More Effective Marketing Strategy�������������������������������������������������������� 115 Chapter 9:

How to Develop a More Effective Sales Strategy ������ 133

Part IV:

Managing from the Top Down���������������������� 149

Chapter 10: How to Manage Investors and the Board of Directors Better�������������������������������������������������������� 151 Chapter 11: How to Hire and Manage Your Turnaround Consultant ������������������������������������������������ 163 Chapter 12: How to Manage Yourself and Your Staff Better ���������� 175 Appendix:

Sample Consulting Proposal���������������������������������������� 189

Index������������������������������������������������������������������������������������������������������ 197

Introduction Reversing Business Insanity Your company is in trouble—or soon will be. Sales may be decreasing, it’s getting harder and harder to eke out a profit, and you may suspect you’ve already started the death spiral that causes so many companies to crash and burn. Based on my experience as an entrepreneur, as a consultant advising companies about strategic planning, and as an interim chief executive officer (CEO) when a rapid turnaround is required, I suspect that you and your fellow executives are committed to achieving the firm’s vision and mission but are extremely frustrated, unsure of what to do, and may be burned out. Employee morale is probably dipping along with the company’s sales. In addition, the firms’ debt and payables are most likely increasing. No matter how unique your product or service, this trend is choking your firm’s chance of success and is simply unsustainable. If you are old enough to be reading this book, you probably have read and/or heard that one definition of insanity is doing the same thing over and over again and expecting different results. Many of us have not only heard this definition, b