Political Advertising in the 2014 European Parliament Elections
This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed foc
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Christina Holtz-Bacha • Edoardo Novelli • Kevin Rafter Editors
Political Advertising in the 2014 European Parliament Elections
Editors Christina Holtz-Bacha Universität Erlangen–Nürnberg Nürnberg, Germany
Edoardo Novelli Università Roma Tre Roma, Italy
Kevin Rafter School of Communications Dublin City University Dublin, Ireland
ISBN 978-1-137-56980-6 DOI 10.1057/978-1-137-56981-3
ISBN 978-1-137-56981-3 (eBook)
Library of Congress Control Number: 2017935407 © The Editor(s) (if applicable) and The Author(s) 2017 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration © STEFAN SAUER/dpa/ Alamy Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW, United Kingdom
ACKNOWLEDGEMENTS
The editors would like to thank the participants in the original coding exercise of spots and posters from the 2014 European Parliament elections and also the various contributors to this volume for their work on the text. The editors would also like to acknowledge support from the book publication scheme of the Faculty of Humanities and Social Sciences at Dublin City University, Ireland.
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CONTENTS
1 Introduction Christina Holtz-Bacha, Edoardo Novelli and Kevin Rafter
1
2 Background to the 2014 Elections Kevin Rafter
17
3 Regulation of Electoral Advertising in Europe Christina Holtz-Bacha
27
4 Representations of the European Project Francisco Seoane Pérez
39
5 Representations of the Economic Crisis and Austerity Politics Edoardo Novelli, Kevin Rafter, Claudia Alvares, Iolanda Veríssimo, Stamatis Poulakidakos, Anasta
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