Print Your Personal Book: A New Service and Revenue Model for Open Access Journals
Open access journals have developed new business processes and revenue models. Within our contribution we will describe and discuss a new service and revenue model for open access journals: the personal book printing service for the Open Journal System (O
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Introduction
Nowadays we are living in a world with big changes in the field of publishing and media. On the one side, new technology is growing with an amazing speed and new devices are available within a very short time frame. Smartphones and tablets are becoming ubiquitous in everyone’s daily life, additionally to personal computers and laptops. Even the traditional TV stations are more and more merging with the Internet. The so-called “second screen” brings social media in our living rooms. Furthermore, Amazon and other companies are offering e-readers to deliver books and journals as e-books and e-journals directly to the device. The famous Kindle is just one of them. It can be stated that the world becomes more and more digitalized assisted by different surrounding technologies. Furthermore the so-called Web 2.0 changed the way people deal with the Internet (O’Reilly, 2004). Nowadays anyone can easily write and therefore publish on the Worldwide Web by using different kind of media, like Weblogs, Wikis or even Video- and Audio-podcasts. Finally many different applications appeared allowing collaboration through technology and writing together on documents in real-time (Schaffert & Ebner, 2010). Through these developments many different questions arise, concerning the traditional media market. For example: Should our daily newspaper still be delivered to our home in a printed form? Is a printed book maybe a thing of the past?
M. Ebner (*) • A. Alimucaj Social Learning, Information Technology Services, Graz University of Technology, Mu¨nzgrabenstraße 35/A, 8010, Graz, Austria e-mail: [email protected]; [email protected] S. Sch€on ILAB–Innovation Lab, Salzburg New Media Lab, Salzburg Research Forschungsgesellschaft, 5020, Salzburg, Austria e-mail: [email protected] # Springer-Verlag Berlin Heidelberg 2016 A. Lugmayr, C. Dal Zotto (eds.), Media Convergence Handbook - Vol. 1, Media Business and Innovation, DOI 10.1007/978-3-642-54484-2_10
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Will humanity read only on digital devices in future? Even more questions arise, when we think about the entire process and business models. What will the reader pay for and in which ways? Considering the application markets of Apple (iTunes) and Google (Play Store) today’s digital business model is individualized as much as possible. Finally, the World Wide Web has brought us openness, summarized by the open movement, where different kind of resources can be accessed and also used by anyone for free. So why should we pay for information, when we can get it for free on our device on any time?—Currently, traditional media and digital media are diverging more and more. There is a need for concepts, developments, and implementations to bring them together, to use synergies, and to develop innovative cross-medial solutions. Within our contribution we will describe and discuss a new service and revenue model for open access journals: the personal book printing service for the Open Journal System (OJS). Our question was: How can open
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