Proceedings of the 1988 International Conference of Services Marketing
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variet
- PDF / 46,626,758 Bytes
- 378 Pages / 595.35 x 807.87 pts Page_size
- 27 Downloads / 247 Views
Edward G. Thomas S.R. Rao Editors
Proceedings of the 1988 International Conference of Services Marketing
Proceedings of the 1988 International Conference of Services Marketing
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Edward G. Thomas and S.R. Rao Editors
Proceedings of the 1988 International Conference of Services Marketing
Cleveland, Ohio October 26-28, 1988
Editors Edward G. Thomas Cleveland State University Cleveland, OH, USA
S.R. Rao Cleveland State University Cleveland, OH, USA
Reprint from Original edition International Conference on Services Marketing: Special Conference Series, Volume V edited by Edward G. Thomas and S.R. Rao Copyright © Academy of Marketing Science 1988 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-17316-0 ISBN 978-3-319-17317-7 (eBook) DOI 10.1007/978-3-319-17317-7 Library of Congress Control Number: 2015938798 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
SPECIAL ACKNOWLEDGMENTS SPONSORING AND COOPERATING ORGANIZATIONS Department of Marketing, Cleveland State University Academy of Marketing Science Association of Travel Marketing Executives
SESSION CHAIRPERSONS Sheila J. Backman, University of Illinois V. V. Bellur, California State University, Bakersfield James M. Daley, John Carroll University Linda Delene, Western Michigan University Peter Everett, Pennsylvania State University Terrence J. Kearney, Marquette University Paul M. Lane, Western Michigan University Pavlos Michaels, Marshall University Joseph L. Orsini, California State University, Sacramento V. Kanti Prasad, University of Wisconsin-Milwa ukee Duane R. Prok
