Professionalizing Public Relations History, Gender and Education
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Aust
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Kate Fitch
Professionalizing Public Relations
Kate Fitch
Professionalizing Public Relations History, Gender and Education
Kate Fitch Murdoch University Perth, Australia
ISBN 978-1-137-57308-7 ISBN 978-1-137-57309-4 DOI 10.1057/978-1-137-57309-4
(eBook)
Library of Congress Control Number: 2016948773 © The Editor(s) (if applicable) and The Author(s) 2016 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. London
To Damian for his unstinting love and support
ACKNOWLEDGEMENTS
This book could not have been written without the support of many people. I am grateful to the scholars who offered feedback on early work, pointed me to relevant sources and scholarship, and encouraged me to write a book: Lee Edwards, Jan Gothard, Anne Gregory, Meg Lamme, Jacquie L’Etang, Alec McHoul, David McKie, Judy Motion, Magda Pieczka, Mark Sheehan, Anne Surma, Amanda Third, Kathryn Trees, Carol Warren, Tom Watson, and Sandra Wilson. I thank the 14 participants who responded positively to my interview requests and shared their experiences and personal records. In particular, I thank Marjorie Anderson for her preservation of National Education Committee archives. The Public Relations Institute of Australia supported this research though permission to cite from various archival collections related to their organization. I also acknowledge assistance provided by many archivists and librarians at Battye Library, Mitchell Library, State Library of New South Wales, State Library of Victoria, State Library of Western Australia, and University of New South Wales as well as the digitised newspaper archives available though Trove Australia. Finally, I thank Liz Barlow at Palgrave M
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