Public Relations Capitalism Promotional Culture, Publics and Commerc
'This book offers important insights about the role and significance of public relations in neoliberal societies. Theoretically rich and empirically grounded, it examines PR in both the commercial and charity sectors, developing a challenging, if rather u
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Anne M. Cronin
Public Relations Capitalism
Anne M. Cronin
Public Relations Capitalism Promotional Culture, Publics and Commercial Democracy
Anne M. Cronin Lancaster University Lancaster, UK
ISBN 978-3-319-72636-6 ISBN 978-3-319-72637-3 (eBook) https://doi.org/10.1007/978-3-319-72637-3 Library of Congress Control Number: 2017961560 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover pattern © Harvey Loake Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Acknowledgements
My thanks to the many people who have helped me in this project in various ways. My particular thanks to Anne-Marie Fortier, Maureen McNeil, Paul Newnham, Andrew Sayer, and Cindy Weber. I would also like to thank all the PR practitioners and journalists who gave up their time to speak to me.
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Contents
1 Introduction 1 2 Public Relations, Publics, Publicity: Neoliberal Capitalism’s Media and Mediation 9 3 Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as ‘Commercial Promises’ 41 4 Charity PR and the Production of Social Values 75 5 Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying 105 Index 117
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CHAPTER 1
Introduction
Abstract In this chapter Cronin outlines the key argument of the book— today we are witnessing a profound shift in the public’s engagement with the social contract as the basis of democracy and public relations, alongside other forms of promotional culture, plays a central role in this new development. New forms of ‘the public’ and ‘publicity’ are being created, and significant changes in social values are bei
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