Publicising OR Projects in the Media
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Publicising OR Projects in the Media Stephen Clarke
sport.
Publication of the results outside the
tackled.
Promoting flic results of OR projects in the mass media raises the profile of OR within the community. The author has been successful in gaming widespread publi city jer his research into
may result in OR community implementation in other companies or industries, and possible further opportunities fur the researcher
normal
This puhhiczy izas promoted the OR and statistics
profession as well as the author's department and institution to possible useis and sponsors ?f the research, Jùture students and the general public. Similar publicity is possi hIe fôr many staff research or student projects, and studies conducted for industrial clients. This paper oJiscussi.s unnph.c and strategies that hare
or practitioner.
been employed.
and statistics are difficult and not very interesting pursuits. However, I believe this is common to
My research area is modelling n sport, and the fascination of sports fans vith statistics is difficult to reconcile with the general feeling that mathematics
many
Introduction
areas -- people
are
interested in
the
applications and the results, if not in the actual methods.
The Operational Rcsearch Society has long been aware of the riced to publicize the applications of OR to the wider community. OR Insight was introduced in part to promulgate the results of OR studies more widely. The Editorial in the first issue
For various reasons I have been very successful in achieving publicity for the results of my research. A
rough count reveals I have given about eight television, over 30 radio and countless prilst media
states the magazine would 'serve to publicize OR to a wider readership, specifically managers in all types
interviews, resulting in over 700 media exposures of
results. With five members of our sports statistics group receiving varying degrees of media coverage
of organizations, who would then find out more about OR and what it has to ofièr'. In reporting a talk by Graham Sharp, the marketing manager of the OR society, Cummings 2OOl) discusses the difficulty of recruiting to OR groups and MSc courses, and the declining membership of The OR
of their work during 2000, this media exposure is not limited to one person. I believe such publicity is good
fur ones career, department. university, subject and profession. In mv case the benefits have worked at several levels. In addition to exposing students to applications of OR and statistics, pniblic recognition of my research has resulted in several consulting. research and collaborative opportunities. and increased my profile within the University. The University has aise) received brand exposure in the media, which it perceives as having advantages
Society. He reiterates the need to address the issues of 'raising the profile of OR' and 'explaining what
OR is to the outside world'. He concludes with 'Graham Sharp urged OR practitioners and academics alike, who do OR, to do so visibly'.
A quick scan of the c
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