Accurate Case Outcome Modeling Entrepreneur Policy, Management, and
This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move
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Accurate Case Outcome Modeling Entrepreneur Policy, Management, and Strategy Applications
Accurate Case Outcome Modeling
Arch G. Woodside Editor
Accurate Case Outcome Modeling Entrepreneur Policy, Management, and Strategy Applications
Editor Arch G. Woodside Yonsei University, Yonsei Frontier Lab Seoul, Republic of Korea
ISBN 978-3-030-26817-6 ISBN 978-3-030-26818-3 (eBook) https://doi.org/10.1007/978-3-030-26818-3 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
This book is dedicated to anomalies, contrarians, exceptions, outliers, and/or mavericks. These cases are subsegments of consumers, decisions, executives, firms, managers, nations, organizations, and other things and events. “An anomaly is a fact that doesn’t fit received wisdom … an anomaly marks an opportunity to learn something very valuable. In science, anomalies are the frontier, where the action is” (Rumelt, 2011, pp. 247–248).
Reference Rumelt, R. P. (2011). Good strategy/bad strategy. Profile books. London, UK: Profile Books.
Preface: Embracing Case Outcome Modeling in Theory Construction and Empirical Research in the Social Sciences and Business Subdisciplines
The following observations represent the unifying theoretical and methodological tenets observable in all the chapters in this volume. First, construction and confirmation of accurate case outcome modeling (ACOM) are achievable in the behavioral science and business subdisciplines—even though at the start of the 2020s, variable-directional hypothesis construction with null hypothesis significance testing (NHST) remains in dominant logic in these subdisciplines. Hubbard’s (2015, p. 191–192) insightful observation is now
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