Adoption of Innovation Balancing Internal and External Stakeholders
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the market
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ption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation
Adoption of Innovation
ThiS is a FM Blank Page
Alexander Brem • E´ric Viardot Editors
Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation
Editors Alexander Brem The Mads Clausen Institute University of Southern Denmark Sønderborg Denmark
E´ric Viardot Business Policy Department EADA Business School Barcelona Spain
ISBN 978-3-319-14522-8 ISBN 978-3-319-14523-5 DOI 10.1007/978-3-319-14523-5
(eBook)
Library of Congress Control Number: 2015936277 Springer Cham Heidelberg New York Dordrecht London # Springer International Publishing Switzerland 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Contents
Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Alexander Brem and E´ric Viardot Corporate Prediction Markets for Innovation Management . . . . . . . . . Christian Franz Horn and Bjo¨rn Sven Ivens Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sharad Agarwal and M.J. Xavier Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising . . . . . . . . . . . . . . . . . . . Vanessa Ratten
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Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mohammadali Zolfagharian and Audhesh K. Paswan
57
Building Innovative Competitive Advantage in the Minds of Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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