Bernard Shaw and Modern Advertising Prophet Motives
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern adver
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BERNARD SHAW AND MODERN ADVERTISING PROPHET MOTIVES
Christopher Wixson
Bernard Shaw and His Contemporaries Series Editors Nelson O’Ceallaigh Ritschel Massachusetts Maritime Academy Pocasset, MA, USA Peter Gahan Independent Scholar Los Angeles, CA, USA
The series Bernard Shaw and His Contemporaries presents the best and most up-to-date research on Shaw and his contemporaries in a diverse range of cultural contexts. Volumes in the series will further the academic understanding of Bernard Shaw and those who worked with him, or in reaction against him, during his long career from the 1880s to 1950 as a leading writer in Britain and Ireland, and with a wide European and American following. Shaw defined the modern literary theatre in the wake of Ibsen as a vehicle for social change, while authoring a dramatic canon to rival Shakespeare’s. His careers as critic, essayist, playwright, journalist, lecturer, socialist, feminist, and pamphleteer, both helped to shape the modern world as well as pointed the way towards modernism. No one engaged with his contemporaries more than Shaw, whether as controversialist, or in his support of other, often younger writers. In many respects, therefore, the series as it develops will offer a survey of the rise of the modern at the beginning of the twentieth century and the subsequent varied cultural movements covered by the term modernism that arose in the wake of World War 1. More information about this series at http://www.palgrave.com/gp/series/14785
Christopher Wixson
Bernard Shaw and Modern Advertising Prophet Motives
Christopher Wixson Eastern Illinois University Charleston, IL, USA
Bernard Shaw and His Contemporaries ISBN 978-3-319-78627-8 ISBN 978-3-319-78628-5 (eBook) https://doi.org/10.1007/978-3-319-78628-5 Library of Congress Control Number: 2018941875 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to juris
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