Conclusion and Future Research
The present study explored social interaction within the context of online customer co-design. On the basis of a large-scale cross-case analysis of 115 online mass customization businesses, two types of online customer co-design have been identified to su
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hange of institutions, technology and competition drives the interplay of markets and organisations. The scientific series ‘Markets and Organisations’ addresses a magnitude of related questions, presents theoretic and empirical findings and discusses related concepts and models.
Edited by Professor Dr. Dres. h. c. Arnold Picot Ludwig-Maximilians-Universität München, Deutschland Professor Dr. Professor h. c. Dr. h. c. Ralf Reichwald HHL – Leipzig Graduate School of Management, Leipzig, Deutschland
Professor Dr. Egon Franck Universität Zürich, Schweiz Professorin Dr. Kathrin M. Möslein Universität Erlangen-Nürnberg, Deutschland, HHL – Leipzig Graduate School of Management, Leipzig, Deutschland
Stefan R. Thallmaier
Customer Co-Design A Study in the Mass Customization Industry With a foreword by Prof. Dr. Kathrin M. Möslein
Stefan R. Thallmaier Leipzig, Germany Dissertation HHL Leipzig Graduate School of Management / 2014
ISBN 978-3-658-07525-5 DOI 10.1007/978-3-658-07526-2
ISBN 978-3-658-07526-2 (eBook)
The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de. Library of Congress Control Number: 2014951337 Springer Gabler © Springer Fachmedien Wiesbaden 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer Ga
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