Controlling and Mitigating Targeted Socio-Economic Attacks
The transformation of social media has paved a way to express one’s views, ideas, and opinions in an effective and lucid manner which has resulted in its increased popularity. However, there are both pros and cons of this socio-technological revolution. T
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Department of Computer Science and Engineering, National Institute of Technology Patna, Patna, India {prabhat,dasari134763,shubhangee134784,akash.cse15}@nitp.ac.in
Abstract. The transformation of social media has paved a way to express one’s views, ideas, and opinions in an effective and lucid manner which has resulted in its increased popularity. However, there are both pros and cons of this sociotechnological revolution. This may lead to its misuse with planned and targeted attacks which often have the potential of massive economic effects. This paper articulates the negative aspects, especially, of how the social media is being misused for greedy needs. Spammers may defame the product to achieve their greedy goal of earning more profit by decreasing the competing effect of their opponents. This paper discusses, analyzes and proposes two novel techniques by which one can either decrease or completely abolish these types of socioeconomic attacks. Keywords: Social media · Economic · Target attack · False content prevention · False content tolerance
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Introduction
Social media has been the ever expanding realm since a decade and has taken the tech‐ nological advancements to its pinnacle. Social media helps the business in a variety of ways especially in promotion which is economically viable and effective than the tradi‐ tional ways of promotion. Table 1 enlists the percentage of B2B marketers who use various social media sites to distribute their content. The increasing popularity of social networking sites such as Twitter, Facebook and LinkedIn has attracted a large number of bloggers, content writers and article creators [1]. Social media has removed all the communication and interaction barriers and bridged the gap amongst the earthlings. Another positive aspect of social media is uniting a large number of people on a huge platform which is necessary to induce positivity in the society. On the other hand, it has many bad and ugly impacts [3]. As stated above our aim is to control or totally mitigate the false content (uploading fake videos which have no authentication, posting vulgar images) making the platform more trust worthy and reliable than the former. Some of the bad and ugly aspects are that some spammers are forging multiple identities (also called Sybil) in order to harm the users of the media [4]. This is due to the fact that no mechanism for authentication is provided when any video or picture that addresses the © IFIP International Federation for Information Processing 2016 Published by Springer International Publishing Switzerland 2016. All Rights Reserved Y.K. Dwivedi et al. (Eds.): I3E 2016, LNCS 9844, pp. 471–476, 2016. DOI: 10.1007/978-3-319-45234-0_42
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P. Kumar et al. Table 1. Percentage of marketing people using social media [2] Company name Linkedin Twitter Facebook Youtube Google+ SlideShare Pinterest Instagram Vimeo Flickr StumbleUpon Foursquare Tumblr Vine
Percentage(%) of marketing people using social media 91 85 81 73 55 40 34 22 22 16 15 14 14 14
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