Coping with Retail Giants Gaining an Edge Over Discounters
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers wi
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10.1057/9781137476340 - Coping with Retail Giants, A. Coskun Samli
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-17
Coping with Retail Giants
10.1057/9781137476340 - Coping with Retail Giants, A. Coskun Samli
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-17
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Gaining an Edge Over Discounters
A. Cos kun Samli
10.1057/9781137476340 - Coping with Retail Giants, A. Coskun Samli
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-17
Copin g w i th Reta i l G i an t s
coping with retail giants
Copyright © A. Coskun Samli, 2015. First published in 2015 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–47633–3 Library of Congress Cataloging-in-Publication Data Samli, A. Coskun. Coping with retail giants : gaining an edge over discounters / A. Coskun Samli. pages cm Includes bibliographical references and index. ISBN 978–1–137–47633–3 (hardback) 1. Stores, Retail—Management. 2. Retail trade—Management. 3. Marketing—Management. 4. Small business—Management. 5. Consumer behavior. 6. Discount houses (Retail trade) I. Title. HF5429.S274 2015 658.87—dc23
2014041902
A catalogue record of the book is available from the British Library. Design by Newgen Knowledge Works (P) Ltd., Chennai, India. First edition: April 2015 10 9 8 7 6 5 4 3 2 1
10.1057/9781137476340 - Coping with Retail Giants, A. Coskun Samli
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-17
All rights reserved.
10.1057/9781137476340 - Coping with Retail Giants, A. Coskun Samli
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-17
This book is dedicated to smaller independent retailers who can make a major difference in our quality of life. It is also dedicated to the memory of Stan Hollander of Michigan State University. He was a great scholar and my mentor. He gave me my first start. I am indebted forever.
10.1057/9781137476340 - Coping with Retail Giants, A. Coskun Samli
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann
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