Cruise Business Development Safety, Product Design and Human Capital
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic chal
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Cruise Business Development Safety, Product Design and Human Capital
Cruise Business Development
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Alexis Papathanassis Editor
Cruise Business Development Safety, Product Design and Human Capital
Editor Alexis Papathanassis Bremerhaven University of Applied Sciences Bremerhaven, Germany
ISBN 978-3-319-27351-8 ISBN 978-3-319-27353-2 DOI 10.1007/978-3-319-27353-2
(eBook)
Library of Congress Control Number: 2016937367 © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
Editorial Note
Cruises can be characterised as a ‘killer combination’ of holiday features. Cruises optimally combine comfortable travel, high-quality service, and experience diversity to produce an unbeatable value-for-money holiday proposition. Arguably, this is one of the main reasons behind the sector’s continuous growth over the last years. Despite an ever-increasing cost base (esp. fuel costs), financial crisis, piracy, incidents at sea (e.g. Costa Concordia) and, more recently, terrorist attacks (e.g. hostage incident in Tunisia), the cruise industry has effectively ‘navigated to economically calm waters’. Worldwide cruise capacities are growing steadily, new source markets and segments are being entered, and passenger numbers are increasing. Nevertheless, the above-mentioned has left its toll on the industry’s success course. Negative press on the cruise sector’s environmental and socio-economic impacts, public criticism on tax avoidance and the flags of convenience and exposure of questionable employment practices and safety concerns have rendered corporate social responsibility and reputation management vital for business success in the medium and long term. Innovation management and product development have mutated from a strictly company-level, product-/service-focu
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