Distributed Creativity How Blockchain Technology will Transform the
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain’s tra
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Marcus O’Dair
Distributed Creativity “This is an accessible and highly enlightening introduction to the blockchain phenomenon. It reveals why we need to understand blockchain, not just as technology, but as agent of economic and social change, and as a potentially radical transformer of the business of creativity and culture. As an account of the opportunities—and possible costs—of blockchain technology, this lucid and well-researched book offers a terrific primer for those keen to learn more about the emergent ‘internet of value’ and its effects on music, media and cultural industries production.” —Mark Banks, Director, CAMEo Research Institute for Cultural and Media Economies, University of Leicester, UK “Blockchain is undoubtedly one of the most important emerging technology trends within the creative industries as it allows for new means by which to create, charge for and distribute pieces of work that have traditionally been controlled by large structures. This book covers these topics in a well-thought out manner by an author with both depth and breadth of knowledge. Marcus’ insight into these areas is well worth reading and re-reading.” —Cathy Mulligan, Visiting Researcher, Centre for Cryptocurrency Research and Engineering, Imperial College London, UK “Whether you’re an A-list musician or an Instagram photo hobbyist, O’Dair’s concise yet comprehensive survey of blockchain technology’s opportunities and challenges will prepare you for a new economic model that could redefine how we value, exchange and produce creative works.” —Michael Casey, co-author of The Truth Machine: The Blockchain and the Future of Everything and Senior Advisor to the MIT Media Lab’s Digital Currency Initiative “The great strength of Marcus O’Dair’s Distributed Creativity is that it takes the reader beyond the usual ‘blockchain as a financial technology phenomenon’ into the interesting and important domain of the creative industries. Helpfully, its focus is on analysis and implications and not the technology, elucidating opportunities and benefits, barriers to and risks of adoption as well as providing a set of insightful policy recommendations. Sober, lucid and engaging, this monograph
deserves to become an important resource for readers concerned either with the creative industries or blockchain technology itself.” —Richard Adams, Reader in Entrepreneurship, Bettany Centre for Entrepreneurship, Cranfield University, UK “O’Dair’s book is a timely and important intervention considering the possibilities of blockchain for the creative industries. Tight and compact, and drawing upon interviews with key stakeholders, it provides a useful critical overview of underpinning technology whilst developing innovative theoretical takes and outlining policy recommendations. Importantly, the legal grey area of this most disruptive of technologies, and its challenges to the ‘barbed wire’ of copyright law is tackled, and O’Dair makes a convincing argument, echoing Gil Scott Heron, that the revolution will be distributed.” —Guy Osborn, Professor
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