Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values
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ORIGINAL PAPER
Drivers of Sustainability and Consumer Well‑Being: An Ethically‑Based Examination of Religious and Cultural Values Elizabeth A. Minton1 · Soo Jiuan Tan2 · Siok Kuan Tambyah3 · Richie L. Liu4 Received: 24 June 2019 / Accepted: 3 November 2020 © Springer Nature B.V. 2020
Abstract Prior research has examined value antecedents to sustainable consumption, including religious or cultural values. We bridge together these usually separated bodies of literature to provide an ethically-based examination of both religious and cultural values in one model to understand what drives sustainable consumption as well as outcomes on consumer well-being. In doing so, we also fulfill calls for more research on socio-demographic antecedents to ethical consumption, particularly in the domain of sustainable consumption. We examine this relationship using data from the religiously and culturally diverse country of Singapore (n = 1503), collected from a door-to-door, representative sample utilizing numerous quality control techniques. Our path analysis and logical follow-up tests reveal that both religious and cultural values influence sustainable consumption, and then sustainable consumption positively influences consumer well-being. Implications are provided for consumer ethics, business’ ethical practices, and belief congruence theory. Keywords Consumer ethics · Religion · Sustainable consumption · Consumer well-being · Culture · Values · Sociodemographic characteristics
Introduction
* Elizabeth A. Minton [email protected] Soo Jiuan Tan [email protected] Siok Kuan Tambyah [email protected] Richie L. Liu [email protected] 1
Department of Management & Marketing, College of Business, University of Wyoming, 1000 E. University Ave., Dept. 3275, Laramie, WY 82071, USA
2
Department of Marketing, NUS Business School, National University of Singapore, BIZ1 8‑8, 15 Kent Ridge Drive, Singapore 119245, Singapore
3
Department of Marketing, NUS Business School, National University of Singapore, BIZ1 8‑11, 15 Kent Ridge Drive, Singapore 119245, Singapore
4
Department of Marketing, Williams College of Business, Xavier University, 3800 Victory Parkway, Cincinnati, OH 45207, USA
Worldwide, interest in consumer well-being is growing as our understanding of consumption extends beyond just the sale and acquisition of goods and services (Associated Press 2019). More formally, the definition of marketing provided by the American Marketing Association (2008) states that “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This definition emphasizes the influence of marketing practices on society as well as the corresponding value provided to consumers, which arguably includes consumer well-being. Well-being here refers to a consumer’s satisfaction across numerous life domains including: job situation, family situation, financial situation, health, education, friends and as
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