Exploring colour in context using Virtual Reality: Does a room change how you feel?
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ORIGINAL ARTICLE
Exploring colour in context using Virtual Reality: Does a room change how you feel? Ruby Lipson‑Smith1,2 · Julie Bernhardt1,2 · Edoardo Zamuner3 · Leonid Churilov4,2 · Nick Busietta3 · Damian Moratti3 Received: 25 May 2020 / Accepted: 9 October 2020 © Springer-Verlag London Ltd., part of Springer Nature 2020
Abstract The colour-in-context theory suggests that our reactions to colour vary depending on the context in which the colour is presented. Our understanding of how colour affects mood in different contexts is not well understood. We used Virtual Reality to explore mood and valence (colour preference) responses to colours in three different contexts: a living room, a hospital waiting room, and an empty cube-shaped room. Our hypothesis was that mood and preference responses to colour would vary depending on the virtual environment in which it was presented. Members of the general public participated in this prospective, within-participant case-crossover experimental study. Participants were randomised to one of the eight clusters, with five different colours presented in each cluster. Forty colours were investigated in total. Participants used a Google Daydream View head-mounted display to view the three virtual room environments, which each appeared ‘painted’ in one of the five different colours. Participants provided mood and valence responses at each exposure. Random effects logistic regression was used to explore responses to the colours in context. A total of 745 people participated. In one cluster, the mood and valence responses were significantly different in response to the same colour(s) in different rooms, indicating that context can impact mood and valence responses to colours. Virtual Reality is a feasible methodology to study colour in context. We found that the context in which a colour is presented can impact mood and valence responses, but this was not consistent across clusters. Keywords Virtual Reality · Colour preference · Healthcare design · Mood
1 Introduction
Electronic supplementary material The online version of this article (https://doi.org/10.1007/s10055-020-00479-x) contains supplementary material, which is available to authorised users. * Julie Bernhardt [email protected] 1
The Florey Institute of Neuroscience and Mental Health, University of Melbourne, Heidelberg, VIC, Australia
2
NHMRC Centre for Research Excellence in Stroke Rehabilitation and Brain Recovery, Heidelberg, VIC, Australia
3
Liminal VR Pty Ltd, Abbotsford, VIC, Australia
4
Melbourne Medical School, University of Melbourne, Parkville, VIC, Australia
Colour can influence how we feel (Kaya and Epps 2004; Gil and Le Bigot 2014); however, the link between specific colours and mood is not well established. For example, the colour red has been linked to both aggressive behaviour (Krenn 2015) and approach behaviour (Elliot and Pazda 2012). Research using a particular shade of pink (Baker-Miller Pink) highlights these inconsistencies. When shown on a colour chip, this pin
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