Exploring the Most Important Factor of Chinese Sports Charity by Using System Dynamics Simulation
The development of Chinese sports charity has a long way to go to catch up the steps of that in developed countries. Although it has attracted a lot of attention in recent years, there is still a lack of research conducting analyses using a comprehensive
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Exploring the Most Important Factor of Chinese Sports Charity by Using System Dynamics Simulation Linling Zhang and Jie Hu
Abstract The development of Chinese sports charity has a long way to go to catch up the steps of that in developed countries. Although it has attracted a lot of attention in recent years, there is still a lack of research conducting analyses using a comprehensive approach that takes the sports charity into account. The purpose of this paper is to explore the most important factor that affecting the Chinese sports charity. For this purpose System Dynamics is used, because this approach is brilliant at dealing with the complex systems and enables one to capture the critical factor in system. Hence, through the software Vensim 5.4a PLE, this paper constructs the Chinese sports charity system model by the system dynamics method and predicts the future trend covered from 2005 to 2050 in this area by computer simulation. In addition, three experiments further reveal the primary factors affecting sports charity. The results show that strengthening citizen’s consciousness of dedication is more efficient than using benefit incentive measures on promoting the development level of sports charity. The paper contributes to a better understanding of sports charity system. Suggestions are made for motivating more people to participate in sports charity. Keywords Sports charity consciousness
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System dynamics
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Simulation
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Sports charitable
L. Zhang (B) School of Business, Sichuan University, Chengdu 610065, People’s Republic of China e-mail: [email protected] J. Hu Department of Leisure Sports, Chengdu Sport University, Chengdu 610041, People’s Republic of China © Springer Science+Business Media Singapore 2017 J. Xu et al. (eds.), Proceedings of the Tenth International Conference on Management Science and Engineering Management, Advances in Intelligent Systems and Computing 502, DOI 10.1007/978-981-10-1837-4_7
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7.1 Introduction The term sports charity refers to any charitable behavior, motivation and concepts in sports world [18]. Sports social groups and individuals can assist the weak in society, enhance their social reputation, earn tax breaks, obtain psychological satisfaction and enhance their self-efficacy by performing sports charity acts [2, 7, 8]. Then, the leading cause of people engaging in sports charity acts is purely to help others, or to benefit themselves? Some people believed that the sport charity was a social welfare undertaking, and the philanthropist s who was not for material gains kept the view of altruism [4, 22]. While others held the pinion that pure altruism was not enough to explain people’s philanthropy [1], and the philanthropists might have a point of egoism. Altruism refers to the voluntary behavior that good to others without any obvious benefit for behavior subjects. The charitable consciousness is related to the spirit of altruism. A strong charity consciousness makes people more loving and kind in helping the weak in the society. Based
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