Fruits and Vegetables Consumption Behaviour: A Case Study of Rural and Urban Households in the Techiman Municipality, Gh

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FULL-LENGTH RESEARCH ARTICLE

Fruits and Vegetables Consumption Behaviour: A Case Study of Rural and Urban Households in the Techiman Municipality, Ghana Helena Oppong-Kyeremeh1 • Richard Kwasi Bannor1

Received: 6 March 2019 / Accepted: 1 September 2020  NAAS (National Academy of Agricultural Sciences) 2020

Abstract The study examined the determinants of the consumption of fruits as well as the factors that influence the expenditure on fruits and vegetables among households in the Bono East Region of Ghana. Cragg’s Double Hurdle model was used for the analysis of the determinants and consumption expenditure of fruits, whereas the two-stage least squares regression was used to analyse factors that influence the consumption of vegetables. From the study, gender, fruits health benefit awareness, education, household size, per capita household expenditure (poverty status) influenced the consumption of fruits positively. However, marital status, expenditure on cereals and non-food items negatively influenced the consumption of fruits. In terms of methodological approach, the results showed that the consumption of fruits is a two-stage decision process and not a one-stage decision. From the study, it is recommended that public health education on fruits consumption should be gendered as well as the targeting of school pupils along with other relevant identified segment is likely to have a positive impact. Future studies should consider the separability and selectivity tests for the determination of an appropriate methodological approach. Keywords Fruits  Vegetables  Double Hurdle  Consumption  Techiman

Introduction The Ghana Health Service health reports revealed the prevalence of lifestyle diseases (chronic non-communicable diseases) such as stroke, hypertension, type 2 diabetes, and other cardiovascular diseases (CVD) are on the increase, and they are among the top ten in-patient causes of death in Ghana [25, 26]. Besides, the reports further indicate that the prevalence of adult hypertension appears to be increasing, ranging from 19% in 2015 to 48% in 2016, while diabetes is about 9% as reported in 2016 and

& Richard Kwasi Bannor [email protected] Helena Oppong-Kyeremeh [email protected] 1

Department of Agricultural Economics, Agribusiness and Extension, University of Energy and Natural Resources, Sunyani, Ghana

the Techiman Municipality which happens to be the study area is not an exception [25]. Complementary, the World Health Organisation (WHO) estimated, the probability of dying from CVD, cancer, diabetes, or chronic respiratory diseases of persons between ages 30 and 70 is 20% in Ghana [50]. One critical solution to mitigate these diseases is the consumption1 of fruit and vegetable, which is a vital component of a healthy diet [37]. Regular consumption of fruit and vegetable prevents and reduces the risk of major chronic diseases such as cardiovascular diseases (CVD) and some cancers [16, 59]. FAO and WHO [21] revealed that a minimum of 400 g of fruits and vegetables intake pe