Future Viability, Business Models, and Values Strategy, Business Man
This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concer
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Friedrich Glauner
Future Viability, Business Models, and Values Strategy, Business Management and Economy in Disruptive Markets
CSR, Sustainability, Ethics & Governance
Series editors Samuel O. Idowu, London Metropolitan University, United Kingdom Rene´ Schmidpeter, Cologne Business School, Germany
More information about this series at http://www.springer.com/series/11565
Friedrich Glauner
Future Viability, Business Models, and Values Strategy, Business Management and Economy in Disruptive Markets
Friedrich Glauner Cultural Images Values Management Grafenaschau, Germany Weltethos Institut/Global Ethic Institute Eberhard Karls Universita¨t T€ubingen T€ubingen, Deutschland Translation by Kevin Lee Potter
ISSN 2196-7075 ISSN 2196-7083 (electronic) CSR, Sustainability, Ethics & Governance ISBN 978-3-319-34029-6 ISBN 978-3-319-34030-2 (eBook) DOI 10.1007/978-3-319-34030-2 Library of Congress Control Number: 2016943425 # Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
Foreword
Viable Companies Remember Their Values Being an entrepreneur means being responsible. Entrepreneurs stand up and are counted for the future of their businesses. They look to that future without forgetting their past. To be and to stay successful, they innovate, they strategize, and they create value. We might assume that this is all that is needed. But that is where this book by Friedrich Glauner steps in and asks us to go further. I agree with everything he has to say. Future viability in enterprise cannot limit itself to commercial considerations. Lasting viability is what we are dealing with when we see our future in more holistic terms in our attempts to respond to the challenges and surprises that globalization holds in store for us. Friedrich Glauner applies his enterprising spirit and
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