Green purchase behavior towards green housing: an investigation of Bangladeshi consumers
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RESEARCH ARTICLE
Green purchase behavior towards green housing: an investigation of Bangladeshi consumers Israt Zahan 1 & Shuai Chuanmin 1,2 & Madiha Fayyaz 3 & Muhammad Hafeez 4 Received: 3 March 2020 / Accepted: 29 June 2020 # Springer-Verlag GmbH Germany, part of Springer Nature 2020
Abstract Worldwide green products are getting popularity and acceptance due to energy crisis, climate change, and other environmental degradations which reveal the upcoming challenges of the twenty-first century. In construction industry, green housing (GH) is an emerging concept towards environmental sustainability. However, this study intends to consider the green purchase intention of Bangladeshi consumers towards GH through augmented theory of planned behavior (TPB) implantation. To investigate proposed hypotheses, the structural equation modeling (SEM) approach is applied on a sample set of 319 valid responses residing in Dhaka City and aging over 20 years. The empirical results infer that attitude and consumers’ perceived behavioral control are significant features of green purchase intention and have a vital role in green purchase behavior. In contrast, environmental concern, environmental knowledge, and subjective norm have no direct effect on the green purchase intention of consumers towards GH in Bangladesh. Instead, environmental knowledge and environmental concern indirectly affect the green purchase intention. The findings of the present study can contribute to the existing literature to understand Bangladeshi consumers’ green purchase intention and their green purchase behavior and promote GH which can play a robust role in environmental sustainability. Keywords Green purchase behavior . Green housing . Environmental sustainability
Introduction Intensive industrial development along with economic growth is increasingly leading to the adverse ecological degradation Responsible editor: Philippe Garrigues * Shuai Chuanmin [email protected] * Muhammad Hafeez [email protected]; [email protected] Israt Zahan [email protected] Madiha Fayyaz [email protected] 1
School of Economics & Management, China University of Geosciences, Wuhan, China
2
Modern Project Management Institute, CUG, Fulbright Visiting Research Scholar, UC Davis, Davis, CA, USA
3
Centre of Agricultural Biochemistry and Biotechnology (CABB), University of Agriculture, Faisalabad, Pakistan
4
School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, People’s Republic of China
which affects individuals’ organisms and their economic and social status (Maichum et al. 2016). Bangladesh, an emerging economics in South Asia, is developing rapidly in industrial sectors, resulting in vulnerability to environmental degradation causing emission of greenhouse gas due to excessive consumption of fossil fuel (IDCOL 2019). Consequently, consumers in this part are concerning about their environment degradation and its effects (Bonini and Oppenheim 2008). These environmental issues have been intensified because of ra
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