Hardball Lobbying for Nonprofits Real Advocacy for Nonprofits in the
This is a no-holds-barred, comprehensive, real-world guide to building political power and successfully lobbying for nonprofits in the 21st century, written by an insider who has been in the trenches as both a lobbyist and a government official.
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Hardball Lobbying for Nonprofits Real Advocacy for Nonprofits in the New Century
Barry Hessenius
HARDBALL LOBBYING FOR NONPROFITS
© Barry Hessenius, 2007. Softcover reprint of the hardcover 1st edition 2007 ISBN 978-1-4039-8202-5 All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. First published in 2007 by PALGRAVE MACMILLAN™ 175 Fifth Avenue, New York, N.Y. 10010 and Houndmills, Basingstoke, Hampshire, England RG21 6XS. Companies and representatives throughout the world. PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries.palgrave is a registered trademark in the European Union and other countries. ISBN 978-1-349-53899-7 ISBN 978-0-230-60483-4 (eBook) DOI 10.1057/9780230604834 Library of Congress Cataloging-in-Publication Data Hessenius, Barry. Hardball lobbying for nonprofits : real advocacy for nonprofits in the new century / Barry Hessenius. p. cm. Includes index. ISBN 1-4039-8202-3 (alk.paper) 1. Nonprofit organizations—United States. 2. Lobbying—United States. I. Title. II. Title: Hardball lobbying for nonprofits. HD2769.2.U6H45 2007 338.7⬘4—dc22 2007060511 A catalogue record for this book is available from the British Library. Design by Macmillan India Ltd. First edition: June 2007 10 9 8 7 6 5 4 3 2 1
This work is dedicated to all of those principled and compassionate people on the staffs and boards of directors of America’s nonprofit organizations, as well as the volunteers of these organizations, in particular those in the arts and culture field, who have so selflessly and tirelessly given back to our country, and to those extraordinarily talented and visionary people at the nation’s foundations, who have improved and enriched the lives of countless millions of Americans through their strategic thinking. And wherever you are Mom and Dad, Warren, and Dexter, I think of you all still.
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Contents
Foreword
ix
Acknowledgments
xi
Introduction: The Value of Nonprofit Lobbying to Democracy
1
1
Framing the Context for a New Approach
5
2
Toward a New Paradigm for Nonprofit Advocacy/Lobbying
15
3
The Decision-Making Process
21
4
Advocacy, Lobbying, and the Law
53
5
Building an Advocacy Foundation
65
6
Managing the Lobbying Effort/Organization
83
7
Influencing the Decision-Making Process
129
8
Postmortem
201
Bibliography
205
Index
207
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Foreword
Just because you don’t take an interest in politics doesn’t mean politics won’t take an interest in you. Pericles
This work is primarily a step-by-step tutorial on building, maintaining, and operating an effective nonprofit advocacy and/or lobbying effort. It gives details of how lobbying really
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