In Search of the Two-Handed Economist Ideology, Methodology and Mark
For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shap
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PALGRAVE STUDIES IN THE HISTORY OF ECONOMIC THOUGHT
Palgrave Studies in the History of Economic Thought Series Series Editors Avi Cohen York University Ontari, Ontario, Canada G.C. Harcourt University of New South Wales Sydney, New South Wales, Australia Peter Kriesler University of New South Wales Sydney, New South Wales, Australia Jan Toporowski School of Oriental and African Studies London, United Kingdom
Palgrave Studies in the History of Economic Thought publishes contributions by leading scholars, illuminating key events, theories and individuals that have had a lasting impact on the development of modern-day economics. The topics covered include the development of economies, institutions and theories. More information about this series at http://www.springer.com/series/14585
In Search of the Two-Handed Economist Ideology, Methodology and Marketing in Economics
Craig Freedman
Craig Freedman University of New South Wales Australia
Palgrave Studies in the History of Economic Thought Series ISBN 978-1-137-58973-6 ISBN 978-1-137-58974-3 DOI 10.1057/978-1-137-58974-3
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Library of Congress Control Number: 2016939603 © The Editor(s) (if applicable) and The Author(s) 2016 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration: © Madrid, Museo Nacional del Prado Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW, United Kingdom
For Emily and Nicola, my two beloved terrors. And for both Peter Kriesler and Geoff Harcourt, who have kindly read too many of my questionable papers over the years.
The Inevitable Preface
In Search of the Two-Handed Economist: Ideological Biases, Methodological Pitfa
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