Internet Marketing and Big Data Exploitation
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantag
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ectual property rights ght and its use is restricted by our standard site license terms and www.palgraveconnect.com/pc/connect/info/terms_conditions.html). If you e or share in any format including, for the avoidance of doubt, posting on e express prior permission of Palgrave Macmillan. To request permission @palgrave.com.
Internet Marketing and Big Data Exploitation Ian Chaston
Copyright material from www.palgraveconnect.com - licensed to University of British Columbia Library - PalgraveConnect - 2015-10-20
Internet Marketing and Big Data Exploitation
10.1057/9781137488961 - Online Marketing and Big Data Exploration, Ian Chaston
10.1057/9781137488961 - Online Marketing and Big Data Exploration, Ian Chaston
Copyright material from www.palgraveconnect.com - licensed to University of British Columbia Library - PalgraveConnect - 2015-10-20
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Ian Chaston University of Auckland, New Zealand
10.1057/9781137488961 - Online Marketing and Big Data Exploration, Ian Chaston
Copyright material from www.palgraveconnect.com - licensed to University of British Columbia Library - PalgraveConnect - 2015-10-20
Internet Marketing and Big Data Exploitation
© Ian Chaston 2015
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2015 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndsmills, Basingstoke, Hampshire, RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–1–137–48894–7 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Typeset by MPS Limited, Chennai, India.
10.1057/9781137488961 - Online Marketing and Big Data Exploration, Ian Chaston
Copyright material from www.palgraveconnect.com - licensed to University of British Columbia Library - PalgraveConn
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