Manifesto of the New Economy Institutions and Business Models of the
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Alexander Dolgin
Manifesto of the New Economy Institutions and Business Models of the Digital Society
Professor Alexander Dolgin Moscow State School of Economics Bolshaya Akademicheskaya Str. 5 Moscow Russia [email protected]
Translated by Arch Tait ISBN 978-3-642-21276-5 e-ISBN 978-3-642-21277-2 DOI 10.1007/978-3-642-21277-2 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2011933467 # The Author(s) 2012. The book is published with open access at SpringerLink.com. Open Access. This book is distributed under the terms of the Creative Commons Attribution Non commercial License which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author and source are credited. All commercial rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, re-use of illustrations, recitation, broadcasting, reproduction on microfilms or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for commercial use must always be obtained from Springer. Permissions for commercial use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Contents
1
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2
The Second Invisible Hand of the Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 What is the New Economy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2 Consumption as Language or, Why Does Society Need Diversity? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2.1 The Ethics of Consumer Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.3 The Imperative of Conspicuous Consumption . . . . . . . . . . . . . . . . . . . . . . . 2.4 Personal Thoughts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.5 Evolution of the Second Invisible Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.6 The Economic Sense of Collaborative Filtering: Division of Labour in the Testing of Experience Goods . . . . . . . . . . . . 2.7 New Technologies, New Institutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.7.1 Web 3.0 . . . . . . . . . . . . . . . .
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