Neoliberal Culture
Neoliberal Culture presents a critical analysis of the impact of the global free-market - the hegemony of which has been described elsewhere by the author as 'a short counter-revolution' - on the arts, media and everyday life since the 1970s.
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Neoliberal Culture Jim McGuigan
© Jim McGuigan 2016 Softcover reprint of the hardcover 1st edition 2016 978-1-137-46645-7 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2016 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-56749-2 DOI 10.1057/9781137466464
ISBN 978-1-137-46646-4 (eBook)
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data McGuigan, Jim. Neoliberal culture / Jim McGuigan. pages cm 1. Culture—Economic aspects. 2. Neoliberalism—Social aspects. 3. Politics and culture. 4. Civilization, Modern—21st century. I. Title. HM621.M3734 2015 306—dc23 2015021447
Ye are many – they are few. Percy Bysshe Shelley, The Mask of Anarchy
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Contents List of Figures
x
Acknowledgements
xi
Introduction
1
Prologue 1 The Art and Soul of Neoliberalism Scope and limitations of cultural-policy studies Neoliberal transformation A neoliberal structure of feeling Reversing the reversal Neoliberal selfhood
9 11 13 19 25 26
Part I Capitalist Cool 2 Coolness and Precarious Labour Legitimisation Cool capitalism Cool seduction Cool precariousness A precariat?
31 32 35 37 39 43
3 Cool Business Cultural analysis and political economy Multidimensional analysis Justifying capitalism The all-purpose mobile communication device (ap-mcd)
46 46 51 53 55
4 Cool Art ‘The Saatchi phenomenon’ Newspeak – British Art Now The cool-capitalist shark Postscript – The Capitalist Pyramid
63 63 69 76 81
Part II Culture, Society and the Self 5 Cultural Ma
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