Personal Brands Manage Your Life with Talent and Turn it into a Uniq
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal
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Roberto Álvarez del Blanco
DEMO
10.1057/9780230302877preview - Personal Brands, Roberto Álvarez del Blanco
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-05-10
PERSONAL BRANDS
Manage your life with talent and turn it into a unique experience
DEMO
Roberto Álvarez del Blanco Professor of Marketing, IE Business School
10.1057/9780230302877preview - Personal Brands, Roberto Álvarez del Blanco
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-05-10
PERSONAL BRANDS
© Roberto Álvarez del Blanco 2010 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS.
The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2010 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries.
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ISBN: 978–0–230–25263–9
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 19 18 17 16 15 14 13 12 11 10 Printed and bound in Great Britain by CPI Antony Rowe, Chippenham and Eastbourne
10.1057/9780230302877preview - Personal Brands, Roberto Álvarez del Blanco
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-05-10
Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.
List of Figures Foreword by Prof. David A. Aaker, University of California, Berkeley Introduction Acknowledgments 1
Brand yourself, or be branded: Imagining life, identity and relationships Introducing brand value Brand basics Emotional connection and personal branding Identity Identity structure Extended identity Blending key identity elements Toward identity transition Signs of identity Exploring identity Making connections
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