Proceedings of the 2nd Advances in Business Research International Conference
This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in vario
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edings of the 2nd Advances in Business Research International Conference ABRIC2016
Proceedings of the 2nd Advances in Business Research International Conference
Fauziah Noordin Abdul Kadir Othman Erne Suzila Kassim •
Editors
Proceedings of the 2nd Advances in Business Research International Conference ABRIC2016
123
Editors Fauziah Noordin Universiti Teknologi MARA Shah Alam Malaysia
Erne Suzila Kassim Universiti Teknologi MARA Shah Alam Malaysia
Abdul Kadir Othman Universiti Teknologi MARA Shah Alam Malaysia
ISBN 978-981-10-6052-6 ISBN 978-981-10-6053-3 https://doi.org/10.1007/978-981-10-6053-3
(eBook)
Library of Congress Control Number: 2017949147 © Springer Nature Singapore Pte Ltd. 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
This book is dedicated to wonderful readers who want to advance the existing knowledge to the next level through the network of experts. Prof. Dr. Fauziah Noordin Dr. Abdul Kadir Othman Dr. Erne Suzila Kassim
Foreword
“Advancing knowledge, connecting the world” is the right theme to illustrate the importance of knowledge advancement in improving our life. Our today’s civilization cannot be achieved without the advancement of knowledge. Another aspect highlighted in the theme is pertaining to connecting the world. It means that knowledge advancement is facilitated when people across the globe are collaborating with each other to create new knowledge. Everyone knows that working in isolation brings little benefit to the people as compared to working in teams where the team can experience outstanding outcome through synergistic effect. Sometimes the desired outcome is difficult t
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